Week 12/13: ‘Nutshelling’ Advanced Media Issues

Wrapping the ARTS3091 Advanced Media Issues up in a nice little box and tying the ribbon or shoving all the content into the proverbial nutshell is virtually impossible without avoiding making generalisations and unsupported statements. However, what I am able to do is make a conclusive determination as to what I have learnt, how my knowledge has been extended as to the relationship between new media, culture and social change and my perception of the impact that issues in media have in our everyday lives.

From Ecologies, Embodiment to what is real? Our data-driven society and media, Organisation and Micropolitics to Transversals and Openess; it is clear that issues influencing media and its future manifestation are ever-changing and omnipresent. This has been made evident in looking particularly at the existence of ecologies in media that govern how we receive the news and how these are embodied through our cognitive thought process, highlighted in the following excerpts:

“…cognitivism’s increasing ability to micro-manage cultural activities (education is one major example) creates a self-fulfilling prophecy in which “cognition” as a concept is almost indispensable.” [1]


“It is the study of media environments, the idea that technology and techniques, modes of information and codes of communication play a leading role in human affairs. 

[Lance Strate, “Understanding MEA,” In Medias Res 1 (1), Fall 1999.]

In looking at the how new media has influenced cultural and social change the role of transversals in allowing aspects of life like music, journalism, politics, science and education to develop “new lines that cross between older disciplines, older fields, older cultural practices”[3] accounts for how the relationship between technological change and new media is shaping the future we will live in. Likewise, the data-driven society we live in that has been created by our ever-increasing usage of mobile media (Twitter and Facebook), online databases and access to openness in government data-sharing websites; is evidence of how new media is inspiring social and cultural change.

Thus, I am able to conclude that participating in the Arts3091 course has given me an awareness of just how much technogical advances, new media and issues within the media have shaped the society and culture we live in now; as well as our future existence.



[1] Murphie A. The Mutation of “Cognition” and the Fracturing of Modernity: cognitive technics, extended mind and cultural crisis,  Date of Production: Not Specified, Macquarie University Online, Date Accessed: 18th March, <http://scan.net.au/scan/journal/display.php?journal_id=58&gt;

 [2] What is Media Ecology? –  Author Not Stated, <http://www.media-ecology.org/media_ecology/>, Last Updated: 2009, Last Visited: 11/03/12
[3] Murphie, Andrew (2006) ‘Editorial’, [on transversality], the Fibreculture Journal, 9 <http://nine.fibreculturejournal.org/>
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